Projects / Tax Austria

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Situation first,
jargon later.

Client
Tax Austria by Otti Steuerberatung, Vienna
Period
2026
Disciplines
Brand, Digital
Our part
Symbol and wordmark, typography, colour system, stationery, website design with service finder and booking
Symbol and wordmark “Tax Austria by Otti Steuerberatung” in navy, next to the line “Confidence Through Precision.”
Symbol and wordmark

Brief

Tax Austria is a tax advisory firm in Vienna, advising businesses in Austria and across borders. Its new direction called for an identity that feels exact rather than loud, and a website where clients quickly find the service they need.

Idea

We designed a mark from an O, a T and a small star. Navy carries the system, a champagne tone marks what matters.

Mark

The symbol works on its own or next to the wordmark. Typography and colours are set out in the brand book.

Symbol in slate blue, below it the building blocks O, T and a four-pointed star
How the symbol is built: O, T and star
“Tax Austria” wordmark with the line “Confidence Through Precision.” and type specimens of Newsreader and Helvetica Neue
Typography: Newsreader and Helvetica Neue
Six colour swatches: Primary Imperial Navy #062031, Secondary Slate Blue #4E6B87, Accent Champagne Gold #C8A96A, Background Ivory White #F8F7F4, Neutral Stone Gray #D7DADF, Text Charcoal Black #22252A
Colour system with navy, slate blue and champagne

Applications

Stationery, sign and flags. The images in this section are visualisations of the design, not photos of produced pieces.

Letterhead, envelopes, folder and business cards in navy and white with symbol and wordmark
Stationery (visualisation)
“Tax Austria by Otti Steuerberatung” sign above an entrance with a glass facade
Sign on the facade
(visualisation)
Three flags against a blue sky, two in navy with symbol and wordmark, one white reading “You Are Looking For a Tax Expert?”
Flags
(visualisation)

Website

People looking for a tax adviser usually know where they stand, but not the technical term for it. The home page sorts the offer into four areas. From there, a service finder leads to the right advice, and booking follows straight on.

“Our services” home page section with four tiles: tax advice, accounting, formation, international tax law
Home page with four service areas (design, desktop)

  1. Step 1

    Choose your situation

    Service finder with areas and individual services below

    The service finder starts from where your business stands.

  2. Step 2

    Understand the service

    Expanded service “Buchhaltung & Jahresabschluss” listing what it covers

    Each service opens up to show what it covers.

  3. Step 3

    Book a meeting

    Booking view for Wednesday, 14 October 2026, with time slots

    The first consultation can be booked with date and time right away.

Deliverables

Symbol and wordmark as vectors, typography and colour system, brand book, stationery design and website design for desktop in German and English, with service finder and booking.

The website is being built by a separate tech team. Sign, flags and stationery are visualisations.

Next project: MEDOV

A wordmark that holds
even when cropped.

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