Expertise
Four disciplines. Book one, or all four.
Brand
Strategy, naming, identity
Situation
You’re starting out, or your brand still describes the company you were a few years ago.
What you get
A positioning that fits on one page. And rules every team applies the same way.A positioning that fits on one page.
Services
Brand strategy and positioning, idea development and workshops, naming, tagline, brand voice and tone, logo and wordmark, typography, colour and form system, packaging, brand bookStrategy and positioning, naming, tagline, brand voice, logo and wordmark, typography, colour, packaging, brand book
Typical outcomes
A one-page positioning, name options with rationale, tagline, tone-of-voice guide, vector logo suite, brand book, templates for first applications
Cases: ADLAS, LIOR, Tax Austria, MEDOV
How it connects
Name, tagline and tone take shape alongside the mark, not after it. We ask early whether a name can be protected as a trademark; the checks and the filing are handled by specialised law firms we work with. The brand book shows, with examples, how the brand writes and speaks.Name, tagline and tone take shape alongside the mark. Specialised law firms we work with handle trademark checks.
Campaigns
Idea, copy, art direction
Situation
A launch, a season, a new product. Plenty to say, but no single line that holds it together yet.
What you get
One idea that a poster, a post, an ad and a film can all grow from.One idea that a poster, a post, an ad and a film can all grow from.
Services
Campaign idea, slogan, headlines, copy for websites, social media and ads, scripts for film and video, key visual, art direction, channel planning, production supportCampaign idea, slogans, headlines, copy, scripts for film and video, art direction, channel assets
Typical outcomes
Core idea on one page, slogan and headline family, key visual, copy per channel, script or storyboard, finished assets in every format
Cases: LIOR, Augenmaß (UVEA campaign)
How it connects
The headline decides the crop, the image shortens the copy. We use humour when it serves the brand, not us.The headline decides the crop, the image shortens the copy.
Image
Photography, film, animation
Situation
Your images could belong to any brand.
What you get
A visual language with clear rules for light, distance and framing, and the images to go with it.A visual language with clear rules, and the images to go with it.
Services
Image concept, shoot planning, art direction, product and brand photography, retouching, script and storyboard, film, animation, motion designImage concept, art direction, photography, script and storyboard, film, animation
Typical outcomes
Imagery guidelines, campaign series, product shots, social formats, a short film or animation
Cases: LIOR, Character world for an app
Digital
Websites and digital products
Situation
The website or product doesn’t feel like the brand, or people can’t find what they came for.
What you get
Paths where people find what they came for, and a design that’s unmistakably your brand.A structure built around the paths your users take.
Services
UX design, UI design, websites, e-commerce, design systems, prototypes, concepts for AI features where they save workUX and UI design, websites, e-commerce, design systems, prototypes, AI feature concepts
Typical outcomes
Site structure and user flows, clickable prototype, design system, desktop and mobile UI, handover to the developers
Cases: Collection Ruesch, Tax Austria
Brand and AI
A brand you don’t
have to explain
every time.A brand you don’t have to explain every time.
Many teams now write and design with AI tools. To keep the brand from blurring, we deliver its foundations in a form people and tools can keep working with.Many teams now write and design with AI tools. We deliver the brand’s foundations in a form people and tools can keep working with.
What it includes
- Rules for language and design, short and unambiguousRules for language and design
- Good examples and clear counter-examplesGood examples and clear counter-examples
- Editable templates and design assetsEditable templates and assets
- Design rules and building blocks for digital productsDesign rules and building blocks
- Task briefs for recurring copy, such as product pages or postsTask briefs for recurring copy
- Every file with version, source and limits of useVersion, source and limits of use for every file
No tool gets a brand right on its own. Rules, examples and deliberate selection make it visible when it has, and when it hasn’t. People still do the checking.No tool gets a brand right on its own. People still do the checking.
Where projects begin
Launch
A brand from scratch: positioning, a name if needed, identity, imagery and website.
Repositioning
Sharpen the position, renew the identity, and bring it to the places that matter most.
Campaign
Core idea, slogan, headlines, key visual and imagery for a specific occasion.
Brand voice
Brand line, tone of voice and copy for a brand that already exists.
Digital relaunch
Rework the website or product: structure, design system, interface design.
How we work together
Conversation
You tell us what it’s about. We ask questions and tell you whether we’re the right fit.
Scope
We put goal, scope, people involved and constraints in writing before any design work starts.
Idea
One reasoned direction, shown on real applications rather than a moodboard.
Refinement
We refine the chosen direction and check in with you at fixed points.
Handover
Files, rules and templates your team can carry on with, without us.
Which discipline fits your project?
If you’re not sure: that’s exactly what the first conversation is for.