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Two rings,
two decisions.

Client
Collection Ruesch
Year
2021
Disciplines
Digital
Our part
UX concept and UI design for couples and retailers, on desktop and mobile.
Website opening image: two wedding rings engraved “Tempus fugit” and “Amor manet”, with “Forever with you …” on top
Opening image of the engraving page. Jewellery and product images: Collection Ruesch.
Product page of the website with a configurator for two rings, next to it the mobile view with collections

Brief

For Collection Ruesch we designed a website for two audiences. Couples configure each ring on its own and see size, metal, diamonds and engraving at a glance. Retailers order in a separate, plainer area of their own.

Detail

What goes
inside the ring

Before anything is engraved, examples show what’s possible: four typefaces, eight symbols. You only make this decision once, so you should see it first.

Before anything is engraved, examples show what’s possible: four typefaces, eight symbols. You only make this decision once, so you should see it first.

“Engraving Information” page with four font samples and eight symbols for the engraving
Engraving: fonts and symbols
“Engraving Information” page with four font samples for the engraving

For retailers

Retailers order several pairs of rings at once, from an order overview of their own rather than the couples’ configurator.

Retailers order several pairs of rings at once, from an order overview of their own rather than the couples’ configurator.

Order overview with two order lines, total price and a “Place order” button
Order overview for retailers, desktop

Deliverables

UX concept and UI design for couples and retailers, on desktop and mobile.

Concept and design: UVEA. Brand and product images: Collection Ruesch.

Next project: Tax Austria

From the mark
to the booked meeting.

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