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The wordmark stayed.
Everything else
calmed down.The wordmark
stayed.
Everything else
calmed down.

Client
ADLAS Digital Solution GmbH, Vienna
Period
2024 and 2026, two stages
Disciplines
Brand, Digital
Our part
The entire brand in two stages, with wordmark, monogram, colour, typography, brand playbook and templates for social and web.
ADLAS mark, the silver A-tip above the wordmark, on indigo

Brief

ADLAS builds software and AI systems for businesses. We designed its first identity in 2024. By 2026 the company needed a system that works the same way on the website, in presentations and in documents.

2024

A tactile mark: the “A” as an upward arrow, sculpted in coral. Alongside it, the thin-line wordmark.

The “A” as a sculpted coral mark on a rough grey surface
2024 logo: coral mark, ADLAS wordmark and the tagline “See, Feel, Use Cutting Edge Technology” on black

Mark as 3D rendering and logo with 2024 tagline

Idea

We kept the thin wordmark and took everything else from the tip of its “A”: the monogram, the app icon and the measure for every shape. Then a rule that makes the brand recognisable: in every headline, exactly one phrase is set in italics.

ADLAS wordmark in thin lines, navy on cream
ADLAS wordmark with the line “Engineered to run.” on cream
Wordmark with the clear space marked at the height of the mark
Clear space
The wordmark on three backgrounds: cream, ink and indigo
Wordmark on cream, ink and indigo
App icon on ink and the “A” monogram in two versions
Monogram and app icon
Colour palette with indigo, navy ink, pause/ink, card and hairline
Colour
Type specimens: headlines with one italic phrase and mono labels
Typography
Hairlines, the A-tip, an editorial card, a mono label and five pictograms in indigo on cream
Visual language: hairline, A-tip, pictograms

Colour system

  • Schweizer Cream#E6E2D7
  • Navy-Ink#1F2436
  • Ink-Indigo#374591
  • Indigo hell#5560B5
  • Indigo tief#2A357A
  • Pause / Ink#111114
  • Karte#F2EEE5
  • Haarlinie#C6C4BD

Applications

Three social templates: the statement “Production-KI, die unter Last hält.”, a portrait format and a quote on ink
Social: statement, portrait, quote
Three social templates: the statement “Production-KI, die unter Last hält.”, a portrait format and a quote on ink
1 / 3
LinkedIn banner: “Everyone talks AI. We put it to work.” next to an indigo cube
LinkedIn banner
Web banner: cream wordmark and “Engineered to run” on ink
Web banner on ink, original file from the brand kit
Web banner: cream wordmark and “Engineered to run” on ink
Social quote template: “Wir bauen Systeme, die unter Last halten.” on ink
App icon: the cream A-tip on ink
Social statement template: “Production-KI, die unter Last hält.” on cream
Web banner, social templates and app icon, original files from the brand kit
Four pages from the brand playbook: vision, claim, highlighting and base colours
Brand playbook, set in its own system

Deliverables

Wordmark and monogram as vectors, colour and type system, brand playbook (42 pages), social kit for Instagram and LinkedIn, favicons and app icons, website design system.

Next project: LIOR

From first sketch
to earlobe.

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