LIOR is a jewellery brand from Vienna with two collections, Radiant and BOLD. The name means “my light”. Mark and imagery take it literally: a four-pointed star sits inside the O of the wordmark, and everything is photographed in natural light. The idea took shape in summer 2024; the company was founded in February 2025.
- Brand
- LIOR, Vienna
- Period
- Since summer 2024
- Disciplines
- Brand, Campaigns, Image
- Our part
- Brand, catalogue, campaign imagery, social templates
Brief
Two collections with opposite characters, Radiant delicate and BOLD sculptural, had to be recognisable as one brand, from the logo to the Instagram feed.
Two collections, recognisable as one brand, from the logo to the feed.
From draft to wordmark
The first drafts of the wordmark and the star date from 2024. A year later, the final wordmark was in place.
Daylight
Jewellery as it is worn: close to skin and hands, without the studio gloss.
Image rights: LIOR.
Line to Light
A series for social media. Each episode follows one piece from the first sketch, through a short line of copy, until it is worn. The series is in preparation; shown here are the motifs from the first episode.
Film
Hand, stone, water, light. A short film for the campaign, silent until you turn the sound on.
A model in a sage-green dress on a rocky coast with moss and sea; close-ups of ring, bracelet and earring. On-screen lines: some moments ask me to step forward, to trust my presence to let myself be seen, to shine without hesitation.
Campaign film, 0:19
Catalogue, packaging, feed
Catalogue, gift ribbon and Instagram get by on very little: open space, a star, a line, an arch. In the feed, each collection has a colour of its own, espresso for BOLD and sage for Radiant.
Our part
Brand, catalogue, campaign imagery, social templates.
Image rights: LIOR.
