- Brand
- Melograno Stones, luxury marble
- Period
- 2023 to 2024
- Disciplines
- Brand, Packaging
- Our part
- Visual branding: mark, wordmark, colour and form system, secondary graphics, applied to packaging.
Brief
Melograno Stones is a marble brand in the luxury segment. The marble is the product; the visual identity had to frame it, not drown it out, from the box to the carrier bag.
Idea
The mark is made of overlapping facets, like the edges of a cut block of marble. The same shapes form nine tiles of secondary graphics. Navy and gold frame the marble.
The mark is made of overlapping facets, like the edges of a cut block of marble. The same shapes form nine tiles that are recombined on every application.
System
Packaging
Box and carrier bag show the mark and the tiles; inside, the box has a metallic lining. The images are visualisations of the design.
The tiles change places every time. The mark and colours stay put.
Box (visualisation)
Deliverables
Mark and wordmark as vectors, colour and form system, secondary graphics, packaging design for box and carrier bag.
